Branding Matters

The Senior Alliance wanted a fresh take on their brand identity so that they could reach more aging adults and adults with disabilities. The problem? The marketing materials they had before were inconsistent and had no direction. The biggest concern they had was that the font needed to be bigger! They came to us with a logo and some marketing material that played on the safe side, too shy to really embrace it, so I jumped at the chance to lead the charge. The Senior Alliance knows that age is just a number, but the font size should be at least 14pt and that’s ok!